Week 07 · Design
Create a brand from scratch with AI
Go from a business with no identity to a brand that looks like it was built by a studio.
Explore enrolmentWhy this week matters
Build a skill you can use straight away.
Develop positioning, offer clarity, voice, visual direction and a usable brand guide with Claude and Claude Design – then turn that into assets you can reuse.
Your practical outcome
Leave with a working brand guide (positioning, offer, voice, colour, type, mood) you can hand to any future designer, freelancer or tool.
Work on your own business, save what works, and bring questions to office hours.
Inside the week
What you’ll work through
- 01
Offer clarity and positioning
- 02
Competitor read
- 03
Brand voice with AI
- 04
Visual direction and brand guide
Keep exploring